Ayisha Yousef is the founder of What Matters Media and a fractional Head of Growth, specialising in ecommerce. She has over a decade of experience in paid media and has led Paid Search activity for brands including Selfridges, TK Maxx and Reebok. Her work focuses on combining strong PPC fundamentals, smarter use of automation and commercial decision-making to drive sustainable growth.

 Karly Scott, Manager of Client Services at Logical Position, specializes in crafting comprehensive PPC strategies tailored for large enterprise clients, designed to foster sustained growth. In her role, Karly not only oversees the strategic direction of the enterprise department but also actively collaborates with team members to share insights, gather data, introduce best practices, conduct industry research, and facilitate training initiatives. Her responsibilities include a wide range of tasks aimed at driving success and innovation within the organization.

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