With both agency and in-house experience, Tim Jensen has managed paid media for B2B and B2C accounts of all sizes since 2010. While comfortable managing ads across all major platforms, he’s particularly intrigued with the crossover between analytics and PPC. Tim currently works as a Marketing Lead for M&T Bank.

Ana Kostic has been inside Google Ads, Meta and other paid platforms since 2009, long enough to stop trusting the default dashboard and start asking what a number actually means. She is Co-founder and Head of Paid Media at bigmomo in Spain, where she runs live accounts and leads the PPC team.

Her day-to-day work spans Search, Shopping, Performance Max and Lead Generation across multiple markets and languages. Seventeen years in, she has seen every trend, panic and platform pivot the industry has to offer, and she is still managing accounts because the work fascinates her: budget pacing, relevance, and whether the dashboard numbers actually mean something for the business.

Dianna Huff, President of Huff Industrial Marketing, works exclusively with U.S.-based industrial manufacturers, job shops, and OEMs, typically with 30–50 employees, that lack a marketing department.

Dianna founded the company in 2014 after a hugely successful 15-year run as an SEO and B2B marketing writer. Dianna is a strategic marketer and prides herself on her attention to detail.

Her mission is to deliver flawless custom build websites and lead generation marketing programs that rely on tested tactics. She and her team deliver consistent results, in the form of website conversions, over the long term. Because her clients are considered “micro niche” and have small budgets, she’s learned how to make every Ads dollar count.

She spends her off time with her dog, Rocky, and renovating her 1960 mid-century ranch. Her passions include New England colonial history, sourcing food from local farms, and writing her Keep It Made USA blog.