ppc.zone November 2024
The New Foundation for PPC Success
ppc.zone scored a 3-for-1 deal this shopping season with three fabulous speakers in one live event.
Join Dii Pooler, Adrienne Shaver, Lou Kozlevcar and host Jyll Saskin Gales to learn about conversion rate optimization for PPC, generative AI use cases and the power of SEO + PPC. We'll be taking your questions at a live panel following the presentations.
ppc.zone November 2024 will be live on YouTube, LinkedIn and Instagram on November 13th at 2pm PST / 5pm EST. (For our Aussie friends, that'll be the morning of Nov 14th!)
Can't make it? Catch the replay on YouTube or your favourite podcast app.
PPC Zone is exclusively sponsored by Optmyzr, the ultimate platform for managing Google, Microsoft, Amazon, and paid social ads through automation layering. Start your free trial today.
Dii Pooler is the founder and lead strategist at Pooler Digital, a consultancy focused on optimizing Google Ads campaigns and providing educational resources for businesses and PPC professionals. With over a decade of experience managing high-budget campaigns across platforms like Google, Meta, and Bing, Dii has driven significant growth through data-driven strategies and creative execution.
Currently a Senior Paid Search Manager, Dii excels in conversion rate optimization (CRO), keyword research, and landing page optimization. She has managed monthly ad spends of $150k+ for clients in industries ranging from real estate to education.
Dedicated to empowering businesses, Dii provides advanced Google Ads training, valuable resources, and audit services to enhance digital marketing performance. As a thought leader in PPC, she continually develops new tools and builds partnerships that help clients stay ahead of industry trends.
Adrienne is the Co-Founder and Head of AI & Performance Marketing at Second Banana Bunch. She has experience in SEO, SEM, and Paid Media channels with a strong focus in CRO, paid search andYouTube. As a champion of ethical AI and AI enthusiast/evangelist, she empowers small to medium-sized businesses by integrating AI LLM platforms and tools to optimize strategies and enhance customer engagement. Adrienne’s approach is rooted in empathy, focusing on building authentic relationships and delivering purpose-driven marketing strategies for both B2B and B2C sectors.
When she’s not leading strategy and serving as a trusted advisor to the C-suite, Adrienne enjoys solving puzzles with her family, exploring the outdoors, and seeking out new learning opportunities. Her commitment to humility and community enriches every project she undertakes.
Lou is a digital marketing specialist who is big on ethical and consent-based marketing. They have worked in the digital marketing industry since 2011, are a lifelong learner, and passionate mentor to online business owners.