ppc.zone November 2022

Creating value with PPC

We often think of PPC as spending money. Paying for clicks, literally! But a better framing for our industry is about the value we create through PPC. The value we create for our businesses, the value we create for our clients, the value we create for consumers, and the value we create for our careers.

On November 7th, three expert PPCers shared their unique perspectives about how to create value through PPC.

ppc.zone November 2022 was live on YouTube, LinkedIn and Twitter.

Veronica Ruiz

The added value of PPC

Twitter @verorumor


Verónica is a digital marketing consultant with nearly 11 years of experience. She has worked in-house and in agencies, employee and freelancing, corporate and start-ups, covering broad areas such as content, brand, PR, SEO, CRM, affiliates. She has specialised in Paid Media for the last 8 years, mainly in the competitive travel industry, helping brands to grow and expand internationally.

Will Haire

How to prepare your Amazon and Walmart PPC for a more profitable Q4


Will Haire is the Co-Founder of BellaVix, a full-service Marketplace Marketing Agency for direct-to-consumer retail brands who want to aggressively grow sales on the world’s largest marketplaces like Amazon and Walmart.

Will has worked with eCommerce businesses for many years in leading the strategic planning, implementation, and tactical execution of marketing strategies for products across all Amazon business segments.

Anu Adegbola

Why being part of a community is important for your PPC career

Twitter @TheMarketingAnu

Anu has over 12 years of Paid Search experience - working within an agency, in-house, freelancer, and now with B2B Marketing Tech company Marin Software. She loves data, Microsoft Excel, and automation & talking about the latest in the industry.

She hosts the #PPCChat Roundup podcast that is based on the Tuesday #PPCChat Twitter chat where experts from all over the world talk about the latest happening in the PPC world and share their experiences. She also started up PPC Live - a PPC Event in London UK, bringing 3/4 expert speakers to the UK community to talk about the many platform updates and how to keep up and keep testing. She has a passion for diversity and especially for building a platform for women to get ahead in the industry.

Video: Creating value with PPC panel

Podcast: Creating value with PPC panel