Heidi Sturrock is a search marketing advisor who helps in house teams, agencies, and founders drive profitable growth with Google Ads. With experience managing seven figure budgets across ecommerce and lead gen, she brings a strategic lens and hands on expertise to every account. Heidi specializes in modern account structures, full funnel strategy, and uncovering performance opportunities that others miss. She also offers white label strategic support for agencies looking to scale client growth.

Matt Shenton is Director of Biddable Media at Croud, and Founder of the Paid Search NYC podcast and events.

Susan Yen is the PPC Team Lead at SearchLab