ppc.zone is back with three speakers exploring effective ecommerce advertising on Google, Meta, Microsoft, LinkedIn and TikTok - are you ready?
Join Sarah Sal, Brian Lasonde, Nikki Kuhlman and host Jyll Saskin Gales for PPC Zone: Ecommerce Expansion. We'll be taking your questions at a live panel following the presentations.
ppc.zone April 2026 will be live on YouTube and LinkedIn on April 8, 2026 at 12pm ET.
PPC Zone is proudly sponsored by Cookiebot by Usercentrics & Optmyzr [affiliate links]
Sarah is a Facebook & LinkedIn Ads Specialist with clients such as Hootsuite & AdEspresso. With 7 figures in Facebook ads spent under her belt in 10+ years, she's run ads for companies like ClickFunnels and Strategyzer. When she started running ads for the latter, they struggled to make $0.40 for each $1 spent on ads, and she moved them to $18 for each $1 spent.
She's written on Facebook ad testing, strategy, and execution for AdEspresso, Agorapulse, Blitzmetrics, Copyhackers, ActiveCampaign, AdWeek, Jon Loomer's Power Hitters Club and the likes. And she's even presented inside Perry Marshall's iconic 80/20 Facebook ads course.
Brian Lasonde has been in the digital marketing industry for 15+ years and led paid and organic campaigns for brands such as Crest, Oral-B, Pfizer, Stetson, Tom Ford, Diesel, and Nautica. In the last 4 years he has started PPC Boost, a boutique paid media agency specializing in taking 6 and 7 figure e-commerce brands to 8 figures.
Nikki Kuhlman has been deep in paid search since almost the start of the industry, starting in-house in 2002. She’s been at JumpFly since 2005 and is the VP of Search, managing a team of 24. She also manages B2B and B2C clients across all industries. Ecommerce clients are a specialty; she started the Feed Management division at JumpFly in 2016 because she saw the need for companies to improve their data. She’s a big proponent of looking at a client’s overall marketing strategy, not just how her “piece” of the pie is performing.
When not working, she’s on the board of the D300 Food Pantry, serving underprivileged children and their families in the D300 School District in Illinois. She’s an avid reader, can’t keep an indoor plant alive to save her life, and is a wife and a mom to two mostly grown boys.