ppc.zone September 2022
What's working now in PPC
The times, they are a-changin'... and when you work in PPC, they are a-changin' faster and faster. The tactics that drove your best results in 2015 are probably no longer working. So what's a PPC practitioner to do?
This month in the zone, 3 expert speakers shared their best tactical advice on what's working well right now in PPC. You can't afford to miss it!
Luna Rocha is a paid media strategist with five years of digital marketing experience, both in-house and agency-side. She currently works at Gatorworks in Baton Rouge with a variety of industries ranging from B2B to e-commerce. Luna specializes in captivating ad copy and campaign optimization using A/B testing. Her platform expertise includes Google and Bing Ads, TikTok, Snapchat, Facebook and Instagram, Twitter, Reddit and more.
Ashwin is a marketing strategist who specializes in content, CRO, and community.
He currently leads marketing for Optmyzr, where his main focus is helping PPC marketers better understand how to use automation to improve team and account performance.
Amalia Fowler is the Principal Strategist at Good AF Consulting, a marketing professor and a Top 25 PPC-er. After working with over 160 accounts across three agencies, her strategy work is driven by her desire to help small businesses understand the complex world of digital.